Namkeon is a namesake menswear brand based in Seoul. He is a designer and maker and graduated from Central Saint Martins’ Graduate Diploma in Fashion course in 2020 and Royal College of Arts MA Fashion course in 2023.
He explores redefining the relationship between a human and garments beyond the role of protecting our body. These journeys constantly emerge by himself rather than chasing an upcoming trend. Namkeon participates in the act of making in-depth, which is forcing the value of handcraft because he believes that it will be a guideline to his definitions. He considers that the garments created by him are new existence. They have their constructions which do not focus on the human body. The deconstructive existence challenges the new realm of menswear with his perspective of ‘Distorted masculinity’.
He believes that the increasing number of wearers interested in the value of craftsmanship will make other streams in the current fashion industry, and the value of the existences will be proven by being worn.